15+ Years of Experience at Your Service
Here are just a few examples of my copywriting projects with clients & partners. I’ve highlighted samples with design elements, but I have plenty of experience with long-form copy. Plus WordPress, Analytics & Photoshop. Talk to me about your challenge!
High-End Upholstery Website
McLaughlin Upholstering Co. is a boutique custom upholstery firm in Boston, Massachusetts. For this project, the client requested a website that would showcase their impeccable workmanship and reinforce their commitment to “old school” quality. In collaboration with the design firm of Tomlinson LLC, I created the copy for the entire site, including the fascinating section on Craftsmanship.
Legal Brochure
Occasionally a job requires rewriting and tweaking, rather than completely new copy. Working with the advertising firm of Stackpole & Partners, I helped edit this two-page brochure. It serve as a condensed version of a prominent law firm’s message documents.
Event Marketing Case Study
George P. Johnson is a global agency specializing in event marketing & unique experiential projects. For this case study on the Chicago Auto Show, I wrote about their audience engagement strategies at Camp Jeep.
Cabinetry Website
How do you make a cabinetry website sing? Help your reader picture the space as their own! For this client, the About page and Showcase section received customer-friendly copy and refreshing new visuals from Flying Cloud Design.
Custom Closets Website
The challenge? Explain how custom-crafted closets and office solutions can change a customer’s life. The solution? Detail the process in visually engaging steps. Working with Clobeca Web Design, I crafted all the copy for this website, including explanations of Coast Closet’s unique design systems and features.
Wildlife Control Catalog
Catalog copy is where I got my start in freelance copywriting. Under the tutelage of the talented folks at Catalog Design Studios, I created the entire copy for the Wildlife Control Supplies catalog. Humor was mixed with practical product information and specs.
Handmade Products Flyer
Artisans deserve their place in the sun! New England Direct was a clean & friendly catalog specializing in handcrafted products for home & garden. Here’s an example of a summer flyer I wrote in conjunction with Catalog Design Studios.
Fleet Management White Paper
New technology can be intimidating, even to seasoned pros. When a New England company was launching an Online Fleet Management (OFM) web tool, they decided to commission a white paper that would explain key aspects of the system. Working with the advertising firm of Stackpole & Partners, I crafted a document that clearly outlined benefits and features.
Analytics Website
Taking a complex technical subject and making it approachable is one of my favorite tasks! For more than a decade, I’ve been partnering with Degree Prospects to create top-ranked higher education websites with practical, no-nonsense advice for college students.
Cyber Security Website
Move over James Bond – the new heroes are cyber security experts. To engage students in this exciting field, I collaborated with my regular partner, Degree Prospects, to create a new site. In addition to regular sections such as Programs and Career Profiles, I also wrote a section on Useful Resources.
Degree Rankings
How do you help students make the best decision about choosing a STEM degree? Highlight which colleges & universities offer the best programs for their needs. In partnership with Degree Prospects, I’ve been writing unique ranking profiles for a wide range of subjects!
Books, Films & Plays
Over the years, I’ve published two middle grade adventure novels with HarperCollins, written & directed a short film, worked on optioned screenplays and TV projects, and a whole lot more! I’m ready to apply my imagination—and planning skills—to your creative advertising & marketing campaigns.
