Copywriting Experience

2017-2022

Projects

  • Website Copywriting
    • Nursing
    • Data Science
    • Cyber Security
    • Doctorate in Education
  • Landing Pages
  • Articles
  • Pitch Decks
  • Production Materials for Films

Project Details

RN to MSN WebsiteThe past few years have involved a combination of education and commercial work, particularly with Degree Prospects. I write higher education websites that provide in-depth information for master’s degree and doctoral students. Content includes rankings, school profiles, career guides, advice on certification, and more.

In collaboration with my film producers, I’ve also been creating the collateral needed for development. Work includes one-pagers, pitch decks, mood boards, market research, community initiatives, and more. If you’d like help putting together materials for your film project, please get in touch.

2014-2016

Projects

  • Website Copywriting
    • College Affordability
    • Nursing
    • Data Science
    • Sustainability
    • Custom Closets
    • Custom Furniture
    • Web Hosting
  • Brochures
  • Press Releases
  • Emails
  • Landing Pages
  • Articles
  • Interviews

Project Details

Custom Closets WebsiteDuring 2014-2015, I partnered with Tomlinson LLC and other ad agencies on websites. I also worked with Rising Media on event-related press releases and emails. Commercial projects included B2C websites on custom closets, custom furniture & upholstery, and web hosting & design.

My education work with Degree Prospects focused on websites in multiple subjects.

2013

Projects

  • Website Copywriting
    • Real Estate Investment
    • Data Science
    • Marketing
  • Press Releases
  • Emails
  • Landing Pages
  • White Papers
  • Marketing Articles

Project Details

Data Science WebsiteIn March of 2013, I began writing emails and landing pages for a company specializing in lead management and demand generation. In addition to website projects (e.g. real estate investment) with Tomlinson LLC, I provided Rising Media and ICMI with press releases and emails.

I also worked with Degree Prospects on creating a data science website. Other projects included SEO recommendations for a North Shore law firm and a Newburyport life coach, a B2B brochure for a health food company, and PR work for eartheaded.com.

2012

Projects

  • Website Copywriting
    • B2B and B2C Companies
  • Press Releases
  • Education Articles
  • Wine Article
  • Audio Tour Writing
  • Name Branding

Project Details

eMetrics Press ReleaseDuring Spring-Summer 2012, I tackled short writing projects, including an article about Pinot Noir winemaking in New Zealand and samples for an audio tour company. I also completed name branding for an Artificial Intelligence start-up and editorial work for eartheaded.com. In the Autumn of 2013, I partnered with North Shore agencies Tomlinson LLC and Flying Cloud Design to write copy for B2B and B2C websites.

Throughout this time I provided Rising Media with press releases on online marketing & analytics conferences. I also tackled a series of articles on the topic of higher education & criminal justice.

2011

Projects

  • Website Copywriting
    • Event Management
  • Emails
  • Case Studies
  • Product Copy
  • Product Naming
  • Catalog Copy Editing
  • Advertising Copy

Project Details

In April of 2011, I began working on contract projects with George P. Johnson, a global event management agency. Their key focus is engagement – finding ways to inspire action and loyalty among event attendees. I provided SEO copywriting and website strategy, emails, and case studies.

In the latter part of 2011 and in January 2012, I worked as a contract copywriter with PetEdge, a wholesale pet supply company in Beverly, MA. Work include extensive copy editing, as well as product copy, advertising copy, and PR initiatives.

2010

Projects

  • SEO Website Copywriting
    • eCommerce
    • Banks
    • Law Firms
    • Golf Resorts
    • Restaurants
    • B2B Manufacturers
    • Colleges
  • Google Analytics
  • Website Editing
  • Social Media Campaigns
  • Internet Marketing Strategy
  • UX

Project Details

In 2010, I spent eight months writing for McDougall Interactive, an award-winning internet marketing firm offering search engine optimization (SEO), content development, PPC, analytics, link building, and social media.

Work included SEO copywriting and editing for eCommerce sites, banks, law firms, golf resorts, restaurants, B2B manufacturers, and colleges. I was also involved in a number of social media campaigns and collaborations on online marketing strategies.

2007-2009

Projects

  • Catalog Copy & Headlines
  • White Papers
  • Advertising Copy
  • Websites
  • Brochures

Project Details

During these years, I worked closely with Catalog Design Studios, writing catalog copy and headlines for wildlife control suppliers, food companies, and New England craftspeople.

In partnership with Stackpole & Partners, I tackled web and print projects, including white papers, ads, websites and print collateral for non-profits, automotive leasing companies, banks, and law firms.

2005-2006

Projects

  • Newsletters
  • Emails
  • Print Campaigns
  • Trade Show Displays

Project Details

I experienced hands-on training in every stage of the marketing process as a marketing coordinator with WIDE World at the Harvard Graduate School of Education. In my work for the California Literary Review, I wrote book reviews, essays, and profiles.

Academic Qualifications

Degrees

  • PhD and MPhil in Anglo-Saxon Literature, University of Cambridge
  • BA (Honors) in English Literature, University of Otago

I hold a PhD in Anglo-Saxon Literature from the University of Cambridge, England. My thesis was on the Heroic Tradition in the Old English Riddles, a compilation of evocative poems written in the language of Beowulf. Find them translated into modern English at the Kalamazoo Riddle Group.