15+ Years of Experience at Your Service
Here are just a few examples of my projects with clients & partners. I’ve highlighted copywriting samples, but I have plenty of experience with digital marketing strategies. Plus knowledge of WordPress, Analytics, Photoshop & Squarespace. Talk to me about your challenge!
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![Merchants Leasing White Paper](https://squamcreativeservices.com/wp-content/uploads/2024/04/analyticsdegrees_cropped.png)
Analytics Website
Taking a complex technical subject and making it approachable is one of my favorite tasks. For more than a decade, I’ve been partnering with Degree Prospects to create top-ranked higher education websites with practical, no-nonsense advice for college students.
![Merchants Leasing White Paper](https://squamcreativeservices.com/wp-content/uploads/2015/11/custom-upholstery-website-e1707182832664.png)
High-End Upholstery Website
McLaughlin Upholstering Co. is a boutique custom upholstery firm in Boston, Massachusetts. For this project, the client requested a website that would showcase their impeccable workmanship and reinforce their commitment to “old school” quality. In collaboration with the design firm of Tomlinson LLC, I created the copy for the entire site, including the fascinating section on Craftsmanship.
![Merchants Leasing White Paper](https://squamcreativeservices.com/wp-content/uploads/2012/04/Cyber-Security-Government-Career.png)
Cyber Security Website
Forget James Bond – the new heroes are cyber security experts. To engage students in this exciting field, I collaborated with my regular partner, Degree Prospects, to create a new site. In addition to regular sections such as Programs and Career Profiles, I also wrote a section on Useful Resources.
![Merchants Leasing White Paper](https://squamcreativeservices.com/wp-content/uploads/2012/04/squam-creative-teele-legal-brochure.png)
Legal Brochure
Occasionally a job requires rewriting and tweaking, rather than completely new copy. Working with the advertising firm of Stackpole & Partners, I helped edit this two-page brochure. It serves as a condensed version of a prominent law firm’s documents.
![Merchants Leasing White Paper](https://squamcreativeservices.com/wp-content/uploads/2024/04/Online-Graduate-Certificate-in-GIS.png)
SEO-Friendly Rankings
How do you help higher education students make a decision about a STEM degree? Highlight which colleges & universities offer the best, cheapest & fastest programs for their needs. In partnership with Degree Prospects, I’ve been writing SEO-friendly rankings for scores of technical & healthcare sites!
![Merchants Leasing White Paper](https://squamcreativeservices.com/wp-content/uploads/2014/05/Custom-Closets-Full-Service-Web-Page-e1707181252980.png)
Custom Closets Website
The challenge? Explain how custom-crafted closets and office solutions can change a customer’s life. The solution? Detail the process in visually engaging steps. Working with Clobeca Web Design, I crafted all the copy for this website, including explanations of Coast Closet’s unique design systems and features.
![Merchants Leasing White Paper](https://squamcreativeservices.com/wp-content/uploads/2024/05/Elinor-Teele_Cozy-Cinema_Pulling-Up-Stumps_Dall-E.png)
Films, Books & Plays
Over the years, I’ve published two middle grade adventure novels with HarperCollins, written & directed a short film, worked on optioned screenplays and TV projects, and a whole lot more.
I’m ready to apply my imagination—and storytelling skills—to your advertising & marketing campaigns.
![Merchants Leasing White Paper](https://squamcreativeservices.com/wp-content/uploads/2012/04/GPJ-Camp-Jeep1.png)
Interactive Event Case Study
George P. Johnson is a global agency specializing in innovative event marketing & unique experiential projects. For this case study on the Chicago Auto Show, I wrote about their hair-raising audience engagement strategies at Camp Jeep.
![Merchants Leasing White Paper](https://squamcreativeservices.com/wp-content/uploads/2014/11/Custom-Kitchen-Cabinetry-Web-Page.png)
Cabinetry Website
How do you make a cabinetry website sing? Help your reader picture the space as their own! For this client, the About page and Showcase section received customer-friendly copy from myself and refreshing new visuals from Flying Cloud Design.
![Merchants Leasing White Paper](https://squamcreativeservices.com/wp-content/uploads/2012/04/Wildlife-Control.png)
Wildlife Control Catalog
Catalog copy is where I got my start in freelance copywriting. Under the tutelage of the talented folks at Catalog Design Studios, I created the entire copy for the Wildlife Control Supplies catalog. Humor was mixed with practical product information and specs.
![Merchants Leasing White Paper](https://squamcreativeservices.com/wp-content/uploads/2024/03/New-England-Direct.png)
Handmade Products Flyer
Artisans deserve their place in the sun! New England Direct was a clean & friendly catalog specializing in handcrafted products for home & garden. Here’s an example of a summer flyer I wrote in conjunction with Catalog Design Studios.
![Merchants Leasing White Paper](https://squamcreativeservices.com/wp-content/uploads/2011/04/ML-White-Paper-Online-Fleet-Management-e1302289694198.jpg)
Fleet Management White Paper
New technology can be intimidating, even to seasoned pros. When a New England company was launching an Online Fleet Management (OFM) web tool, they decided to commission a white paper that would explain key aspects of the system. Working with the advertising firm of Stackpole & Partners, I crafted a document that clearly outlined benefits and features.