White papers and case studies establish your company’s reputation with expert advice. Not only that, but they place you as the first point of call for customers seeking help.
Although white paper copywriting and case study writing are slightly different beasts, they both require a freelance copywriter to adopt a more practical tone than brochures and advertisements.
To demonstrate your industry expertise and practical know-how, I’ll give you:
- White papers that focus on answering a customer’s problem
- Case studies that feature real-world client challenges and testimonials
These will contain:
- Thoughtful angles on your chosen topic, technology or product
- Fact-driven content that’s clear, concise and helpful
