Effective catalog copywriting involves a hard-selling lead, key benefits, and a clear call-to-action. When it comes to capturing a customer’s attention and giving them a reason to buy, I don’t mess around with catalog copy!
Catalog writing is where I learned the basics of effective freelance writing and remains one of my favorite fields. That’s because catalog readers don’t read catalogs like books. Browsers look at the picture first –
- Then the first line of the product description
- Then the price
- Then back to the picture
- Then they have a closer look at the catalog copy
As a freelance catalog copywriter, I provide:
- B2B (Business to Business) or B2C (Business to Consumer) catalog writing
- Copy for new or existing catalogs
