Effective catalog copywriting involves a hard-selling lead, key benefits and a clear call to action. When it comes to capturing a customer’s attention and giving them a reason to buy, I don’t mess around with catalog copy!
Catalog writing is where I learned the basics of effective freelance writing (working with Catalog Design Studios), and remains one of my favorite fields. That’s because catalog readers don’t read catalogs like books. Browsers look at the picture first –
- Then the first line of the product description
- Then the price
- Then back to the picture
- Then they have a closer look at the catalog copy
As a Massachusetts freelance catalog copywriter, I provide:
- B2B (Business to Business) or B2C (Business to Consumer) catalog writing
- Copy for new or existing catalogs
