Captivating Press Release Copywriting

News. You want to make it. As a Massachusetts freelance press release writer, I want to help. Press Releases are different to articles you craft yourself. Like cliff notes for students, they provide news organizations with the most important highlights of your new service or product.

To make the most of your company’s achievements, I focus on writing press releases that have:

• Captivating headlines that grab press attention
• Newsworthy paragraphs that offer usable angles for journalists

Press Release Copywriting Tips

• Write a Press Release that has real value for journalists. They receive thousands of announcements a day. What makes your information truly newsworthy?
• Politely follow up on Press Releases. Find out if your chosen journalist or editor received your announcement and check to see if they have any questions about the content.