B2B and B2C Catalog CopywritingEffective catalog copywriting involves a hard-selling lead, key benefits and a clear call to action. When it comes to capturing a customer’s attention and giving them a reason to buy, I don’t mess around with catalog copy!
Catalog writing is where I learned the basics of effective freelance writing (working with Catalog Design Studios), and remains one of my favorite fields.
As a Massachusetts freelance catalog copywriter, I provide:
- B2B (Business to Business) or B2C (Business to Consumer) catalog writing
- Copy for new or existing catalogs
Catalog Copywriting Tip
Catalog readers don’t read catalogs like books!
Browsers look at the picture first –
- Then the first line of the product description
- Then the price
- Then back to the picture
- Then they have a closer look at the catalog copy