Catalog Copywriting

B2B and B2C Catalog Copywriting

Wildlife Control Supplies
Effective catalog copywriting involves a hard-selling lead, key benefits and a clear call to action. When it comes to capturing a customer’s attention and giving them a reason to buy, I don’t mess around with catalog copy!

Catalog writing is where I learned the basics of effective freelance writing (working with Catalog Design Studios), and remains one of my favorite fields.

As a Massachusetts freelance catalog copywriter, I provide:

  • B2B (Business to Business) or B2C (Business to Consumer) catalog writing
  • Copy for new or existing catalogs

Catalog Copywriting Tip

Catalog readers don’t read catalogs like books!

Browsers look at the picture first -

  • Then the first line of the product description
  • Then the price
  • Then back to the picture
  • Then they have a closer look at the catalog copy
Along with a stunning picture, the first line of copy is key.

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