The ABCs of Article Copywriting

Articles, like white papers and case studies, establish you as a trusted source of information. Potential customers can rest assured that they will be in safe hands.

And then there are the SEO benefits. When news sites or blogs reference your article, they help build back links to your website and generate social sharing. With search engines now factoring social popularity into their algorithms, it’s an ideal time to ramp up your company’s article copywriting.

As a Massachusetts freelance article writer, I offer:

• Web and print articles with stimulating content
• Keyword-friendly copy that doesn’t jar the reader
• Article writing that avoids the dreaded marketing-speak

Article Copywriting 101

Remember those endless essays in high school? The fundamentals remain the same:

• Lay out your argument or big idea in the introduction
• Break each paragraph into concepts that support it
• Finish with a strong conclusion that sums up your content