The Art of Advertising CopywritingGood ads are like faulty electrical sockets –
they make unexpected connections.
Be it large or small, no size fits all when it comes to print and web ad copywriting. Some ads require one word, some require a hundred.
A freelance ad copywriter approaches advertising with the larger picture in mind.
What’s your target market? In what publication or on what website will your ad be featuring? For how long and in relation to which text? What other ads have proven effective in similar circumstances?
Advertising writing is an art, and as a Massachusetts freelance advertising copywriter I am always intent on giving businesses:
- Creative takes on familiar and unusual concepts
- Eye-grabbing headlines and slogans
- A clear call to action
Advertising Copywriting Tip
Brains ignore familiar messages, especially if those messages sound like 1001 ads already out there. When you’re creating an ad, think of the power of jokes – the more unusual and intriguing the connection, the more likely your brain will be shocked enough to remember it.
- Have a critical look at your communications. Does your advertising stimulate your customer’s curiosity? Does it make them stop in their tracks?